Gary Vaynerchuk's Crush It is the best guidebook I have found to teach social media content - what works, what doesn't work, how to add it, how to come up with good it and why it is so important to do add good content properly. I could not think of a better way to kick off my new social media company blog than with Vaynerchuk's advice on adding good content to your social media sites!
Originally posted on my help4newmoms.com blog 12/2009
How did you get published? they always ask me
I love to talk to moms. When I speak at MOMS International Club meetings or at an evening "Cocktails and Conversation" group or even if I am simply speaking at a mom event, one of the most common questions asked of me has absolutely nothing to do with being a mommy. That question? "How did you get published?" I always tell people the same thing. I am just like them. I had an idea and I felt passionately about it and I simply would not stop until I got my message out there. Clearly, I am not alone. In Gary Vaynerchuk's, the WineLibrary.TV guy, book CRUSH IT, it is clear that passion has a lot to do with success. The next time I'm asked, how did you do it? I am going to point my new friends to Vaynerchuk's very readable, tell it like it is, guide for entrepreneurs looking to learn more about the way to "Crush It" on their own. (I just love the way that sounds, don't you? Say it with me? "Crush it!" Feels good, doesn't it?)
Gary Vaynerchuk teaches wine and social marketing
I'll be honest, I first saw Gary on FOX and Friends and not on his famous video blog. On the show, he had a few bottles of wine in front of him. I am a closet wine enthusiast, living for 24 months in the Bay Area and visiting Napa with family and friends 8 times over 2 years will do that to a person. My prior wine experience? Let's just say, when I first moved to CA from PA and was offered a Cabernet, I put an ice cube in it. After I heard the deafening gasp from the other guests, you can bet ice never ventures near my wine glass.
So, back in PA, I am listening to the TV interview with Mr. Vaynerchuk and he starts to talk about social marketing. Well, now I'm really interested in the interview. For the over two years that I have been promoting my book and my speaking gigs, I have been teaching myself everything I could wrap my brain around regarding social media. There is no doubt that social media is a must in any business today, but the volume of what is possible is so overwhelming and expensive that it can get very frustrating and a bit disconcerting. I think I found Gary's book, Crush It, at just the right time.
Why Crush It is so great for those starting as a new author or with a new business
The book speaks to those who are simply considering going out on their own in a new business venture with guidance for how and why you may want to make that decision but also speaks to those who are knee deep into their dream. I, for example, know my passion, my message, my platform and my "DNA"! I needed Crush It for the validation, confirmation, and the direction to keep at it.
Gary's Crush It has given me validation - I know I am on the right track - my marketing plan matches his marketing plan (you have to read the book to know what marketing plan I am talking about.) It has given me confirmation - yes, I was right, in order to do the things I need to do, it is going to take every speck of free time I have and maybe well into the night. For many of us delving into the social media world for the first time, we quickly realize how much time we spend sometimes writing just one comment, for example. We start to think, "This is taking forever, are we doing this right?" You bet, Gary says. (I don't know if Gary actually says the words "you bet" but you get my point.) It is all about "hustle" and it does indeed take time. Finally, I needed some direction. I feel like sometimes I am all over the place. What is really important to address? Gary provides a map to keep you on target and on point. I especially like Gary's theory that following too many analytics can be unproductive - I feel the same way but reading him admit it has lifted a weight!
Crush It is a valuable guidebook to navigate social media waters
Crush It is a valuable guide for anyone who is going to navigate the world of social marketing. If you are just beginning, Gary will save you oodles of hours trying figure out where to get started as he identifies the most effective social media to date and the most effective way to use that social media. If you are already knee-deep in your venture, as I am, you'll get right back on track, learn the latest tricks, the new social media on the horizon and find the direction you need to stay focused. The book is very easy to read and does a good job of weeding things out, which I suspect this guy is all about. It's a real breath of fresh air.
Authors note: While social media has changed dramatically since the first publication of Crush It regarding the media channels out there, it is still an invaluable resource for anyone to hone your social media message, create good content creation, and to stay focused on your social media plan.